Terms of Use
Effective: September 2026
These Terms of Use (“Terms”) govern your access to thekeel.co and its subpages, including the Build-a-Proposal tool and the demonstration client portal (together, the “Site”), operated by York & Woods Incorporated d/b/a Keel (“Keel,” “we,” “us”). By using the Site you agree to these Terms. If you do not agree, do not use the Site.
1. The Site is informational — no client relationship
The Site describes our services and lets you generate a preliminary estimate. Nothing on the Site is accounting, tax, legal, investment, or other professional advice, and using the Site does not make you a client of Keel. A client relationship is formed only by a mutually executed engagement letter. Do not send us confidential information until an engagement letter is in place.
Keel is not a licensed CPA firm and does not provide audit, attest, or other services requiring a CPA license.
2. Pricing estimates are not offers
Estimates produced by the Build-a-Proposal tool are generated from the approximate figures you enter and standard assumptions. They are starting estimates only — not offers, quotes, or binding prices. All pricing is confirmed, and may be adjusted for complexity, condition of the books, entity count, and scope, in the engagement letter. The in-house cost comparison shown with estimates uses published salary and benefits data for illustration; actual hiring costs vary.
3. Demonstration portal — fictional data
The demonstration client portal depicts “The Bluth Company,” a fictional business. Every name, figure, account, vendor, and communication shown is illustrative and invented. Nothing in the demo portal represents any actual client, person, or financial result, and no similarity to real entities is intended.
4. Intellectual property
The Site and everything on it — including its design, text, graphics, page and portal structure and layout, the reporting architecture, the service and agent naming system (including /Bosun, /Ledger, /Navigator, and related marks), the “Soundings” and “Heading” report frameworks, the Build-a-Proposal tool and its outputs, and the marks KEEL, the Keel logo, and STEADY. AHEAD. — is owned by Keel or its licensors and protected by copyright, trademark, trade secret, and other laws.
We grant you a limited, revocable, non-exclusive license to view the Site for your personal or internal business evaluation of our services. You may not: copy, reproduce, scrape, crawl, harvest, frame, or mirror the Site or any portion of it; use the Site or its content to build, train, or inform a competing product, website, pricing model, or service; extract or reverse-engineer the pricing methodology, including by systematic or automated queries to the proposal tool; reuse the naming systems, report frameworks, portal structure, or copy; or remove any proprietary notices. Automated access other than by good-faith search indexing is prohibited.
5. Estimates and outputs
Proposal documents and estimates generated for you may be used for your internal evaluation of Keel. They may not be republished or used for any other purpose.
6. Third-party links
The Site may link to third-party services (maps, review platforms). Those services have their own terms and privacy practices, which we do not control.
7. Disclaimers
THE SITE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING ACCURACY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not warrant that the Site will be uninterrupted, error-free, or secure.
8. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, KEEL WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM USE OF THE SITE. OUR TOTAL LIABILITY ARISING FROM THE SITE WILL NOT EXCEED ONE HUNDRED DOLLARS ($100). Some jurisdictions do not allow certain limitations; in those jurisdictions our liability is limited to the fullest extent permitted. Nothing in these Terms limits liability under an executed engagement letter, which governs client relationships.
9. Indemnification
You will indemnify Keel against claims arising from your misuse of the Site or violation of these Terms.
10. Formerly DOAAR
“Keel” and “DOAAR” are both fictitious business names of York & Woods Incorporated. Keel is the continuing business formerly operating as DOAAR; the legal entity, engagements, and obligations are unchanged.
11. Governing law and disputes
These Terms are governed by California law, without regard to conflicts rules. Exclusive venue for disputes is the state and federal courts located in San Diego County, California. The prevailing party in any action to enforce Section 4 (Intellectual property) is entitled to recover its reasonable attorneys’ fees and costs.
12. Changes; termination
We may update these Terms by posting a revised version with a new effective date, and may suspend or terminate access for violations, including automated scraping. Sections 4, 7, 8, 9, and 11 survive.
Contact
York & Woods Incorporated d/b/a Keel · [email protected] · 1 (888) 405-0880