Burn, runway, revenue recognition, and investor-ready reporting — for software companies, marketplaces, and startups that need finance to keep pace with product.
Since 2006 · 500+ companies served · $360M in client revenue managed annually
A tech company’s books fail differently. Subscription revenue collected today but earned over twelve months. A burn rate everyone quotes and nobody calculates the same way twice. Contractors scattered across states and countries. Investors asking for numbers the books were never built to produce.
Generic bookkeeping counts the cash. To run a software company you need revenue recognized properly, a runway number you trust, margin by product and plan, and financials that survive investor diligence without a six-week cleanup project.
Keel has run the books for Southern California businesses since 2006 — including software companies, marketplaces, and tech-enabled services across San Diego County, Orange County, and greater Los Angeles. We know the local landscape, California payroll and compliance, and the operators your business runs alongside.
Headquartered in Oceanside — and because the whole engagement runs through your cloud stack and client portal, we serve companies anywhere in the country just as well.
Accrual books built for how software earns.
The reports a tech company actually runs on.
CFO judgment for the decisions that shape the company.
We run your finance stack end to end — spend management, payroll, billing, and reporting — so the numbers keep pace with the product.
QuickBooks
Ramp
Brex
Gusto
Bill.com
HubSpot
Fathom"Expertise and friendly. Can talk in a straightforward non-technical way that any business owner would appreciate. I highly recommend."
Mike Glanz · CEO, HireAHelper
Every Keel client works from a live portal — executive summary, standard reporting, controller and CFO views, and workflows, refreshed on your service cadence. The demo shows the full Keel service stack; your portal is tailored to your engagement.
Explore the Demo PortalYes. We maintain deferred revenue schedules and recognize subscription and contract revenue as it’s earned — so your MRR, your P&L, and your board deck finally agree.
Yes. Monthly board and investor packages are a core deliverable, and when a raise or acquisition comes, your books are already diligence-clean.
No — the engagement scales. Early on that might be clean accrual books and a runway number you trust; controller and CFO layers switch on when the complexity arrives.
Value-based and transparent — built from a published service catalog, not hourly billing. Build your own estimate in about two minutes. No contact info required.
A controller, once the close, rev-rec, and board reporting outgrow a bookkeeper. A CFO, around a fundraise, pricing strategy, or when runway decisions carry real consequence.
A 60-minute call about your business, your books, and what a finance department would change. Or price it yourself first.
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