Industries / Tech & Software

Accounting built for tech.

Burn, runway, revenue recognition, and investor-ready reporting — for software companies, marketplaces, and startups that need finance to keep pace with product.

Price It in 2 Minutes Schedule a Call or call 1 (888) 405-0880

Since 2006 · 500+ companies served · $360M in client revenue managed annually

The Problem

Tech breaks generic bookkeeping.

A tech company’s books fail differently. Subscription revenue collected today but earned over twelve months. A burn rate everyone quotes and nobody calculates the same way twice. Contractors scattered across states and countries. Investors asking for numbers the books were never built to produce.

Generic bookkeeping counts the cash. To run a software company you need revenue recognized properly, a runway number you trust, margin by product and plan, and financials that survive investor diligence without a six-week cleanup project.

  • — Revenue booked when collected, not when earned
  • — Burn & runway calculated three different ways
  • — Margin by product and plan unknown
  • — Contractor & multi-state payroll compliance drift
  • — Books that can’t survive diligence
Southern California Roots

Local depth. National reach.

Keel has run the books for Southern California businesses since 2006 — including software companies, marketplaces, and tech-enabled services across San Diego County, Orange County, and greater Los Angeles. We know the local landscape, California payroll and compliance, and the operators your business runs alongside.

Headquartered in Oceanside — and because the whole engagement runs through your cloud stack and client portal, we serve companies anywhere in the country just as well.

What We Do

The full finance function, tuned for tech & software.

Foundation

Accrual books built for how software earns.

  • Accrual books & revenue recognition
  • AP/AR, payroll & contractor compliance
  • Multi-state & SaaS sales taxability
  • Month-end close

Performance

The reports a tech company actually runs on.

  • Burn, runway & cash forecasting
  • Margin by product & plan
  • Board & investor reporting packages
  • Dashboards & KPIs

Leadership

CFO judgment for the decisions that shape the company.

  • Fundraise preparation & diligence support
  • Pricing & unit economics
  • Scenario modeling & hiring plans
  • M&A and exit readiness
Your Stack

Fluent in the tools you already use.

We run your finance stack end to end — spend management, payroll, billing, and reporting — so the numbers keep pace with the product.

QuickBooksQuickBooks
RampRamp
BrexBrex
GustoGusto
Bill.comBill.com
HubSpotHubSpot
FathomFathom
In Good Company

Tech companies we keep on course.

"Expertise and friendly. Can talk in a straightforward non-technical way that any business owner would appreciate. I highly recommend."

Mike Glanz · CEO, HireAHelper

See It For Yourself

Open the demo portal.

Every Keel client works from a live portal — executive summary, standard reporting, controller and CFO views, and workflows, refreshed on your service cadence. The demo shows the full Keel service stack; your portal is tailored to your engagement.

Explore the Demo Portal
FAQ

Straight answers.

Do you handle revenue recognition for subscriptions?

Yes. We maintain deferred revenue schedules and recognize subscription and contract revenue as it’s earned — so your MRR, your P&L, and your board deck finally agree.

Can you produce investor-ready reporting?

Yes. Monthly board and investor packages are a core deliverable, and when a raise or acquisition comes, your books are already diligence-clean.

We're early stage. Is Keel overkill?

No — the engagement scales. Early on that might be clean accrual books and a runway number you trust; controller and CFO layers switch on when the complexity arrives.

What does it cost?

Value-based and transparent — built from a published service catalog, not hourly billing. Build your own estimate in about two minutes. No contact info required.

When does a tech company need a controller or CFO?

A controller, once the close, rev-rec, and board reporting outgrow a bookkeeper. A CFO, around a fundraise, pricing strategy, or when runway decisions carry real consequence.

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Get your runway — and your books — on course.

A 60-minute call about your business, your books, and what a finance department would change. Or price it yourself first.

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