Your Stack
Fluent in the tools you already use.
We connect your booking, payments, and payroll to the books — so memberships, classes, and labor land correctly without re-keying.
Square
Clover
Gusto
ADP
QuickBooks
Bill.comMembership revenue, studio-level P&Ls, and labor cost discipline — for gyms, studios, franchises, and wellness brands.
Since 2006 · 500+ companies served · $360M in client revenue managed annually
A fitness business’s books fail differently. Membership billing that churns daily. Franchise royalties and platform fees skimmed before revenue ever lands. Instructor payroll that flexes with the schedule while rent never does. One studio thriving while another quietly drains it.
Generic bookkeeping deposits the payouts. To run a fitness business you need membership revenue reconciled to the platform, labor cost per class hour, per-location truth, and a cash plan that survives January’s surge and June’s slump.
Keel has run the books for Southern California businesses since 2006 — including gyms, fitness studios, franchises, and wellness brands across San Diego County, Orange County, and greater Los Angeles. We know the local landscape, California payroll and compliance, and the operators your business runs alongside.
Headquartered in Oceanside — and because the whole engagement runs through your cloud stack and client portal, we serve companies anywhere in the country just as well.
Books that reconcile the platform, the payroll, and the bank.
The reports a fitness business actually runs on.
CFO judgment for the decisions that shape the brand.
We connect your booking, payments, and payroll to the books — so memberships, classes, and labor land correctly without re-keying.
SquareCloverGustoADPQuickBooksBill.com"DOAAR has been taking care of my business for 2 years. They are professional, easy to work with and quick to respond. I have recommended DOAAR to many others and will continue to do so. If you are looking for someone to work with you financially, you can trust the people at DOAAR. They are fantastic!"
Susan Marx · CEO, Greater Clarity
Every Keel client works from a live portal — executive summary, standard reporting, controller and CFO views, and workflows, refreshed on your service cadence. The demo shows the full Keel service stack; your portal is tailored to your engagement.
Explore the Demo PortalYes. We track royalties, brand fees, and franchisor reporting requirements — and keep per-location books that satisfy both you and the franchisor.
Yes. Instructor and staff cost measured against the schedule and the revenue it produces — so you know which classes, times, and formats actually earn.
Yes. Per-studio P&Ls are standard — so you know which locations earn, which bleed, and what a blended statement was hiding.
Value-based and transparent — built from a published service catalog, not hourly billing. Build your own estimate in about two minutes. No contact info required.
A controller, once locations or volume make the close and cost reporting too complex for a bookkeeper. A CFO, for buildouts, leases, franchise economics, and an eventual sale.
A 60-minute call about your business, your books, and what a finance department would change. Or price it yourself first.
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