Your Stack
Fluent in the tools you already use.
We keep the back office running — payroll, bills, receivables, reporting — while your bays stay busy.
QuickBooks
ADP
Paychex
Bill.com
Gusto
FathomParts and labor margins, repair-order profitability, and receivables discipline — for shops, fleets, and automotive businesses.
Since 2006 · 500+ companies served · $360M in client revenue managed annually
An automotive business’s books fail differently. Parts margin and labor margin blended into one number that flatters both. Insurance and fleet receivables aging quietly while payroll runs every week. Equipment and vehicle debt compounding against margins that were thin to begin with.
Generic bookkeeping totals the month. To run an automotive business you need margin split by parts and labor, receivables managed to actual payment, and a cash picture that accounts for the debt schedule — not just the bank balance.
Keel has run the books for Southern California businesses since 2006 — including auto body shops, repair shops, fleets, and automotive businesses across San Diego County, Orange County, and greater Los Angeles. We know the local landscape, California payroll and compliance, and the operators your business runs alongside.
Headquartered in Oceanside — and because the whole engagement runs through your cloud stack and client portal, we serve companies anywhere in the country just as well.
Books that know parts from labor.
The reports an automotive business actually runs on.
CFO judgment for the decisions that shape the business.
We keep the back office running — payroll, bills, receivables, reporting — while your bays stay busy.
QuickBooksADPPaychexBill.comGustoFathom"After going through several other bookkeepers, I switched to DOAAR and have had them handling my business's accounting for years now. Excellent service. They do what they say, when they say they're going to do it. It's nice for my books to finally be headache free."
Chris Jensen · Owner, Jensen Gasoline LLC
Every Keel client works from a live portal — executive summary, standard reporting, controller and CFO views, and workflows, refreshed on your service cadence. The demo shows the full Keel service stack; your portal is tailored to your engagement.
Explore the Demo PortalYes. We manage insurance and DRP receivables to actual payment — aged, followed, and reported — so slow payers don’t quietly become bad debt.
Yes. Margin split by parts and labor is a core deliverable — because a blended number hides whether the problem is pricing, purchasing, or productivity.
Yes. Vehicle-level cost tracking, utilization reporting, and debt schedules for financed fleets are all in scope.
Value-based and transparent — built from a published service catalog, not hourly billing. Build your own estimate in about two minutes. No contact info required.
A controller, once volume makes the close and margin reporting too complex for a bookkeeper. A CFO, for equipment financing, expansion, labor-rate strategy, and succession.
A 60-minute call about your business, your books, and what a finance department would change. Or price it yourself first.
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